The Business of Sports

Sports are fun and exciting. They are also valuable businesses, and the decisions made off the field can greatly affect what happens on it. Learn about the ways athletes, executives, brands, and other stakeholders are navigating this ever-changing world in The Business of Sports. With engaging text, enlightening sidebars and case studies, and vibrant photos, these books provide an informative and accessible look at the ways money and commerce affect the games and athletes we love. SportsZone is an imprint of Abdo Publishing, a division of ABDO.