Understanding Audience

Part of our Take a Look! Modern Media Literacy series, Understanding Audience takes readers through the process of looking critically at media to understand its audience, along with how to tailor their own media creations to specific audiences. This series gives readers a crash course in basic media literacy skills: understanding audience, perspective, persuasive appeals, author's purpose, tracing sources, and creating media content. Series closely aligned with standards from the American Association of School Librarians and the Journalism Education Association and follows research from the Center for Media Literacy.