The Rise of Anime and Manga: From Japanese Art Form to Global Phenomenon

Manga and anime have risen from obscure art forms with cult followings to mainstream cultural forces. This book traces the development of manga and anime from their roots in medieval Japanese artwork to their record-shattering success on bestseller lists and in box office receipts. It also discusses their impact beyond the page and screen--in conventions, cosplay, toys, games, apparel, and accessories.