The Business of College Sports: Who Earns What

College athletics has long been a gray zone, with some universities making tremendous profits on the backs of unpaid student athletes. While college sports programs undoubtedly provide life-changing opportunities for their student athletes, concerns about their priorities have arisen. Are they for-profit ventures, or is higher education their primary responsibility? A 2021 Supreme Court case ruled against the NCAA and affirmed unlimited education-related athlete compensation, paving the way to decide similarly against other compensation limitations. How will college sports change as a result?